"Now you can soon order your Krone machinery online"

Is this how farmers will purchase their machinery in the future? That's what the founders of Swedish company Farmers First believe, as they have just secured a major deal with the German machinery manufacturer. Perhaps you've heard it before? Large companies like Tesla and several other car manufacturers have already shifted all their sales online, essentially making conventional car purchases a thing of the past. In the agricultural sector, too, there are several players looking to move in the same direction, such as Claas. However, Krone appears to be taking this concept a step further in the Swedish market.