Farmers First was founded in 2020 by Roger Wahlberg and Anders Fridlund. After many years of working in the sales of agricultural machinery, they decided that a change was needed. The result was a new distribution channel for machine sales that puts the needs and interests of farmers at the forefront. Our goal is to create efficient and effective solutions for Swedish farmers that make it easier to purchase and own machinery.

Agriculture is a crucial societal function, and Farmers First aims to provide efficient and effective solutions for farmers. It must be possible to choose the right machinery for the job in order to streamline farming operations. Competition in the market is something we know is beneficial for farmers to receive better terms, prices, and conditions.

One of the most important and decisive factors in the purchase decision of agricultural machinery is the proximity to a reliable local workshop. Therefore, we have a vast network of service providers throughout Sweden who have access to training, spare parts, and manuals so that they can take care of your machinery in the best possible way. You can choose which of our skilled service providers you want to work with, and you can also track everything they do or have done with the machine as it is logged in our maintenance service. Watch a video from one of our service providers here.

Increasing machinery costs and increased interest rates have created challenges for today's farmers. Prices of machinery and equipment are on the rise, making it more difficult to achieve profitability. Managing these changes is crucial for the farm's success, especially when the machines need to be operational when they are needed. To ensure reliable operation, recommended maintenance and servicing are fundamental factors, and therefore, we want to make it easier for you to take care of maintenance, reducing the risk of costly and inconvenient breakdowns.